Our marketing strategies have been crafted to create an impact that leverages our Aark-itecture. Viral Campaigns leverage a large follower base to create buzz through referral-based airdrop events. In Partnerships, strategic collaborations will offer unique leverage experiences and SocialFi synergies. Airdrop Strategy targets L2 and perp DEX users to incentivize platform interactions. These strategies, poised to generate an explosive reaction in the community, are designed not only to grow the user base but have a blasting effect, catapulting Aark to new heights.

The details of our marketing activities and future strategies are as follows:

• Customer Acquisition → Target Analysis → User Retention → Maximize Exposure (1Q 2024)

Throughout 3Q/4Q 2023 we focused on garnering a community of enthusiast supporting the vision of Aark. Through various activities, we've developed valuable insights and plans to utilize various marketing channels to aim for a successful exchange listing, multichain, and debut of our 1000x leverage feature in the first quarter.

Recap on 3Q/4Q of 2023

Last year's marketing initiative primarily focused on searching for the right method for user acquisition, which involved analyzing the target audience, exploring and reviewing suitable channels, and solidifying unique selling points.

1. Acquisition of Customers and Marketing Channels

   To acquire new users, we operated campaigns on Galxe and Zealy, achieving the following results:

   • Galxe
     • Followers: 25.5k
     • Participants: 78.1k
   • Zealy
     • Followers: 25.1k
     • All-time highest ranking: 5
   • Discord
     • Followers: 55.7k
   • Twitter
     • Followers: 68.7k
     • Impressions (28 days): 231k

2. Performance Analysis and Target Definition through Tracking Tools

   Tools Used: GA4, Cookie3, Twitter Ads

   • Analyzing user conversion data using UTM (Universal Tag Manager) for each content
     • Testing content appeal points
     • Marketing channel suitability analysis
       • Selecting effective channels (KOL)
   • Securing target audience data
     • User location
     • Frequently active times
     • Target age
     • Visit frequency
   • Competitor target analysis
     • Identifying competitors' target audiences through Twitter Ads

3. Retention Management

   • Tracking user activity for UI/UX improvements
     • Using Hotjar to improve Ui/UX by tracking user’s screens
   • Point Mining
   • Token Mining
   • Trading Competition

1Q of 2024

From the first quarter, we will focus on expanding channels and increasing user exposure based on existing insights to achieve community growth, a sustainable retention rate, and successful exchange listings.

1. Viral Campaign

   • Conducting Galxe and Zealy campaigns based on an existing total follower of 50k, including the following content to develop a viral structure:
     • Special NFT provision for existing followers
     • Point-based airdrop events to encourage referrals
   • Users will access the Aark Airdrop page and receive tokens through the following process:

   1. Wallet Connection

   2. Twitter Connection

   3. Follow Aark on Twitter

   4. Eligibility Check

      1. Aark Boarding Pass NFT Holders

         1. As NFT claim required both Twitter and Discord verification, we estimate that one user claimed one NFT. An airdrop event for these holders will be able to onboard 20k users.

         

         

         Aark NFT has the 2nd largest holder base for non-NFT project

      2. Galxe NFT Holders

         1. Claim becomes active in step 3, and various Galxe quests are created during the entire airdrop period to conduct a viral campaign.

      3. Debank Followers

         

      4. Perp Traders

      • Target Users
        • We estimate to onboard a total of 75,472 users. Eligible addresses with be further analyze to ensure removing sybil wallets and focus on long term active users
          • dydx users with over $100 deposit: 13,411 addresses
          • KiloEx users with over $100 deposit: 2,936 addresses
          • GMX users with over $100 deposit: 23,255 addresses
          • GMX V2 users with over $100 deposit: 5,285 addresses
          • Vertex users with over $100 deposit: 2,708 addresses
          • Equation users with over $100 deposit: 578 addresses
          • ApeX users with over $100 deposit: 1,690 addresses
          • Gains Network users with over $100 deposit: 1,212 addresses
          • MUX users with over $100 deposit: 1,855 addresses
          • HMX users with over $100 deposit: 2,808 addresses
          • Kwenta users with over $100 deposit: 4,033 addresses
          • Synthetix users with over $100 deposit: 10,571 addresses
          • Vela users with over $100 deposit: 2,630 addresses
          • Level users with over $100 deposit: 1,837 addresses
          • ApolloX users with over $100 deposit: 663 addresses
      • Further Consideration Targets
        • LIDO users with over $100 deposit: 105,280 addresses
        • Blast Bridge users with over $100 deposit: 66,419 addresses
        • TIA Stakers

   5. Eligibility Request

      1. The eligibility request consists of 3 stages, and all airdrop eligible participants can only receive tokens through the claim page. Tokens are not directly sent by the team to wallets.
      2. Airdrop participants will write a tweet to claim tokens. This tweet will include the information below along with a Galxe link for a viral event.
         • Airdrop participants are generally familiar with on-chain activities, and top users are influential.
           • Eligible participants: 111,955 wallets
         • These posts will also engage eligible users who were unaware of the Aark airdrop.
         • For users who feel FOMO for not being airdrop targets, a Galxe event is conducted, continuously securing additional exposure channels during the airdrop campaign period.
      3. Galxe
         • Promotional contents for TGE are integrated with Galxe to organize events. Users participate in events through actions including Follow, RT, Like, Mention, etc.
           • Following and mentioning upcoming CEX's Twitter.
           • The increase in participants leads to more external exposure, attracting continuous new participants.
           • Increased engagement for all posts during the airdrop period.

   6. Claim

      Stage 1: Eligibility Check, Eligibility Request

      Airdrop eligible participants access the Aark airdrop page, perform the missions below, and proceed with the eligibility request.

      Text

      • $AARK hashtag
        • Induce Twitter Trend exposure
      • Link
        • Referral address
        • Galxe participation link

      Image

      • Token quantity
      • Overall ranking based on trading volume
      • Number of trades
      • Volume generated
      • Total fees used
      • Analysis of previous trading data
        • Fees that could have been saved if traded on Aark
          • https://dune.com/queries/3361260
          • (optional) Fee waiver for the same amount on Aark
        • The amount that could have been earned more if LP was done on Aark

      Stage 2: Additional Allocation Request for Unclaimed Tokens

      Participants will request additional tweets for the distribution of remaining quantities of unclaimed tokens in Stage 1. This stage will involve mentioning $AARK listed exchanges to induce exchange exposure.

      • Following exchange Twitter accounts
      • Mentioning $AARK, CEX
      • Checking the quantity of additional tokens that can be received

      Stage 3: Token Claim

      During the token claim stage, users can choose between a regular claim and an additional claim, with the latter aiming to direct Aark users to CEX.

      • Regular Claim: Immediate transfer to wallet without additional benefits
      • Additional Claim

2. User Acquisition Through Core Partnerships

3. Airdrop Strategy

4. Paid Ads